AMP of the West

Client Overview
AMP of the West represents the West Coast distribution arm of American Marine Performance, a premier boat manufacturer known for their high-performance, luxury center console boats. Built on innovation, speed, and a refined boating lifestyle, AMP delivers vessels that combine adrenaline and elegance for adventure seekers and marine enthusiasts.

Amber Taylor
Marketing Director
HiveMinds delivered exactly what we needed — fast, flawless, and on brand. From the new logo to our website and marketing materials, every detail reflected the quality and performance we stand for. We’re incredibly grateful for the quick turnaround and the top-tier creative work. Thank you for helping AMP of the West make such a bold first impression!
Project Brief
We partnered with AMP of the West to craft a dynamic and premium visual identity that reflects the power and prestige of the AMP brand. Our work included:

Logo Design
A bold and sleek logo capturing the motion and precision of high-performance marine vessels, tailored for the West Coast market.
Website Design & Development
A custom-built website showcasing the AMP fleet, services, and distributor information—optimized for performance, SEO, and mobile responsiveness.


Marketing Collateral
Designed a full suite of brand materials, including business cards, brochures, digital banners, and event-ready assets, ensuring AMP of the West makes a strong impression both online and at marine trade shows.
Explore More Work

Logo Design Style Guide Brand
Ford Plumbing: Crafting a Timeless Visual Identity
We partnered with Ford Plumbing to deliver a comprehensive Visual Identity Package designed to elevate their brand presence.

Logo Design Branding Multi Clients
Strategic Logos that Set the Stage for Your Brand Story
A logo is the start of a good brand because it creates the first impression, communicates identity, and sets the tone for all visual and emotional connections that follow.

Design Logo Brand Identity
A Purrfectly Playful Identity for Lasagna Cat
Transforming a whimsical idea into a bold visual brand—complete with logo, character design, and a sticker pack that meows with personality.

Style Guide Visual Identity
Refined Innovative BioTherapies Style Guide
Innovative BioTherapies, Inc. (IBT), is a for profit company founded in 2003, by Dr. H. David Humes, Professor of Medicine at the University of Michigan, to facilitate the commercialization of technology developed in his academic laboratory.